What would your response be if I said that the only natural talent that an artist has is the desire to create. Everything else outside that is a skill they've learnt. Hi! My name is Walo. And I have that desire.
I have learnt how to channel this desire into different creative outlets and dived myself into various disciplines, like design or photography or even performance, some would say I'm greedy but I see it as curiosity.
This is why I see myself as just another tool of the design process, mostly in my commisioned work, where the clients opinion is at stake. In a way, I see my position as a professional creative like a sort of mediator between what is wanted to be done, and what has to be done.
Communication and storytelling are the key aspects of my personal work, and I deliver this through polished and clean pieces of work, where every detail serves a purpose. I connect with my creativity through experience, using this as a catalyst to bring out the imagery that I produce. Not only I question my own experiences but also its relationship with my <<self>>, enabling me to have a conversation with myself and the world as well as connecting with and healing my emotions.
Walo Olmos Araña
Google UX Design Professional Certificate
2022 - Present
Workshop ‘Critical Creation & Marketing’
PSJM & CAAM - Atlantic Modern Art Center
CFGS in Photography
Fine Arts & Design School, Gran Canaria
2020 - 2021
Masters Degree in Product Design
2019 - 2020
BA Hons in Industrial Design Engineiring
The Hague University of applied Sciences
2016 - 2019
Creative Direction of the fashion film ‘BENAHOARE’, which explored the Canarian experience and brought together multiple local creatives
A reflection about Trans bodies
La Exposición ‘021 - Human Wealth Corporation
To Kiss or not to Kiss
Dutch Design Week
A study on the cultural diversity in the Netherlands via a reinterpretation of the Dutch kissing couple, a recurring image in Delft Blue craftsmanship
2022 - Sweet Finca - KALTBLUT MAGAZINE
2021 - Living The Night - Artemis - KALTBLUT MAGAZINE